The Way In | PMM
Coffee chat

The 4-Week PMM Residency

Four weeks, four work samples, all four published. People finish programs and abandon reading lists, so this is built as a program.

Every one of these can be built with no company access and no permission. Each comes with the rubric a hiring manager would actually grade it against. Publish them as you go. At the end you'll have four pieces of evidence that you can do the job.

Reference these first

Real examples from PMMs who do this for a living

Study these before you start. Model yours on them, don't copy them.

Real examples in the wild (2026)

Study two before you build yours

Don't guess what good looks like. These are current, real examples of each work sample from people doing it in public. Study two before you build yours.

These get refreshed every two months as better public examples show up.

01

Week 1

Messaging teardown

The brief

Take a real company's homepage and product pages. Produce a one-page positioning doc covering target, competitive alternative, unique value, and proof, plus a rewritten homepage headline.

Raw material

Any SaaS website, and the Fletch teardown method linked above.

Rubric

  • Clarity of target25%
  • Sharpness of differentiation25%
  • Does the rewrite sound like a human buyer25%
  • Strategic reasoning shown, not just output25%
02

Week 2

Objection map from G2

The brief

Read 100 real reviews of one product. Produce a ranked objection map with the top 8 objections, how often each came up, and direct quotes, plus a one-page sales battlecard. Most people skip this one, which is exactly why it works.

Raw material

G2 or Capterra reviews for any product.

Rubric

  • Evidence density and real quotes30%
  • Ranking logic25%
  • Battlecard a rep could actually use25%
  • Pattern-finding vs listing20%
03

Week 3

Launch narrative from a changelog

The brief

Take a real public release note and build the full tiered launch story, starting with a one-liner, then a paragraph, then the full narrative. Add angles for each audience and an objection FAQ.

Raw material

Any public product changelog.

Rubric

  • Tiered coherence25%
  • Audience segmentation25%
  • Does the one-liner survive contact25%
  • FAQ anticipates real pushback25%
04

Week 4

Competitive white space and the pitch

The brief

Build a claims matrix across five competitors, find the ground nobody is claiming, and produce a one-pager plus a five-slide pitch deck for a product you don't work on.

Raw material

Five competitor homepages.

Rubric

  • Matrix rigor25%
  • Defensibility of the white-space claim30%
  • One-pager tightness20%
  • Deck tells a story, not a feature list25%

Coming soon

A public gallery of submitted artifacts, so you can see what “good” looks like.

Submit your artifact

Build your portfolio (Notion or Lovable)

You don't need design skills. You need clear thinking and three case studies a hiring manager can understand in 30 seconds. Here's how to build them.

Recommended workflow: build three case studies in Notion this week, post one as a LinkedIn carousel, and put your own domain on it later.

Where to publish your artifacts (so they count)

Work nobody sees doesn't count. Here's where to put it, easiest first.

Recommended: Notion plus LinkedIn now, your own domain later. And when the gallery opens here, submit them.

The bookshelf

When you want to go deep